Insights
20 September 2023
Unlocking the Potential: An Introduction to Location-Based Services (LBS) and Real-Time Location Systems (RTLS) in Retail, Healthcare, Aged Care, and Mining Industries

In an increasingly interconnected world, the ability to harness data and technology has become crucial for businesses across various industries. Location-Based Services (LBS) and Real-Time Location Systems (RTLS) are two innovative technologies that have gained prominence in recent years. In this article, we will delve into the concepts of LBS and RTLS and explore how they benefit industries like retail, healthcare, aged care, and mining.
Understanding Location-Based Servies (LBS) and Real-Time Location Systems (RTLS)
Location-Based Services (LBS) refer to technologies that use location data to provide services or information to users based on their current location. These systems rely on various technologies, including GPS, Wi-Fi, and cellular networks, to determine a user’s position and deliver relevant content or services.
Real-Time Location Systems (RTLS), on the other hand, take LBS a step further by continuously tracking and monitoring the real-time location of assets, people, or objects. RTLS uses technologies like Wi-Fi Positioning, Bluetooth Low Energy (BLE), and UWB (Ultra-Wideband) to provide accurate and up-to-the-minute location data.

Now, let’s explore how these technologies are transforming four distinct industries:
Retail Industry
LBS and RTLS are revolutionising the retail sector by enhancing the customer experience and optimising operations. Retailers can use LBS to send personalised promotions and discounts to customers when they are in or near a store. RTLS helps manage inventory efficiently, reducing out-of-stock incidents and enabling seamless click-and-collect services.
Healthcare Industry
In healthcare, RTLS plays a vital role in asset management and patient care. Hospitals can track the real-time location of medical equipment, ensuring that critical items are readily available when needed. Additionally, RTLS helps improve patient safety by monitoring the movement of patients and staff within the facility.
Aged Care Industry
Aged care facilities use RTLS to enhance the safety and well-being of residents. By tracking the real-time location of residents, caregivers can respond quickly to emergencies, preventing accidents and ensuring timely assistance. RTLS also aids in monitoring the daily activities and routines of residents, offering insights into their health and behaviour. Location Based Solutions (LBS) and Real-Time Location Systems (RTLS) can play a pivotal role in automating and tracking care activities to help Aged Care operators meet these the new Care Minute Mandate requirements. Read more on this here.
Mining Industry
In the mining sector, safety and efficiency are paramount. RTLS enables mine operators to track the location of personnel and equipment underground, reducing the risk of accidents and improving response times in emergencies. Additionally, RTLS enhances asset utilisation by optimising the movement of heavy machinery.
Market Size and Growth Projection
The LBS and RTLS market was valued at USD 5.13 Billion dollars in 2021, and is expected to experience significant growth over the next decade. By 2030, the market size is projected to expand further due to increasing adoption across industries, advancements in technology, and the growing demand for real-time data and location-based services. The size of the global market is expected to reach USD 51.28 Billion by 2030.
The Way Forward
Location-Based Services (LBS) and Real-Time Location Systems (RTLS) have emerged as game-changers across various industries. From retail to healthcare, aged care, and mining, these technologies offer numerous benefits, ranging from improved customer experiences to enhanced safety and operational efficiency. As the global market for LBS and RTLS continues to grow, businesses that embrace these innovations stand to gain a competitive edge in an increasingly data-driven world. Progility Technologies can support you on your LBS and RTLS journey with proven technology solutions.